Ritika Puri

Security is a space that is built upon collaboration—antivirus companies study markets, work with ethical hackers and focus on specific points of network infrastructure to keep both companies and consumers secure.
This methodical process may have worked in the early days of the internet, but innovation in sectors such as IoT and mobile are creating unforeseen gaps, presenting additional targets for bad actors to exploit. Given the interconnected nature of technology in markets that rely on AP...

Solar innovation is transforming economies at scale. This is self-evident as oil, coal, and gas are finite resources. Without energy, commerce ceases to exist. Without the large-scale adoption of solar and other renewable energy sources, once-powerful economies will reach a point of stagnation.

The challenge that the renewables sector faces is that entire industries are hard-wired around oil and gas. Fossil fuels have long-been considered stable investments for institutional investors. But ch...

TL;DR: David Heinemeier Hansson (DHH), co-founder at Basecamp and creator of Ruby on Rails, is just badass. Instead of ‘living the dream’ and building a ‘unicorn’ company, he did something smarter: he self-funded a product that people want, grew his company organically to 100K+ customers, and committed to a vision that he could actually make happen. The best part? DHH isn’t a magician or crazy-lucky dude. He just made some really good decisions. We interviewed him to figure out what some of t...

Companies rely on a number of applications to meet market demands and take advantage of new technologies. Before taking on any transformation initiative, however, organizations should develop a strategy with a clear goal. This approach needs to touch on multiple implementation phases including governance, deployment and testing, and management. Here's how to get started.

Outline your goals

In DevOps, big changes are ofte...

Color makes the world beautiful. Nothing feels more energizing than a vibrant blue sky on a sunny day. And when we need peace? We take a walk through the snow, relax in the sand at the beach, or let ourselves become captivated with the orange, purple, and pink sunset that, without fail, puts our busy days to rest.

Our everyday experiences teach us that color has value beyond what we see. It complements our moods, helps us organize our spreadsheets, and reminds us of our favorite childhood toy...

Large, geo-dispersed, enterprise organizations know how hard it can be to bring an innovation program to life. From research to implementation, there are many moving parts—in addition to establishing budgets, vetting the right strategic partners, and choosing the right model for intrapreneurship, the distance between "idea" and "pilot" can often feel daunting. So what steps can employees take to make sure that their ideas are heard? How can corporate innovators run pilots, experiment wi...

One of the biggest challenges that corporate innovation teams face is management. Think about it: you're asking your highest-achieving employees — people who have successfully avoided failure their entire working lives — to participate in experimental initiatives. What happens if a multi-million dollar project falls through the cracks?
"No company is suffering for ideas," explains Janice Fraser, who oversees innovation at Pivotal Labs and has also consulted for numerous corporate innova...

This statement has been pounded into our entrepreneurial souls, at every step of our product development and growth journeys. It’s the reason why so many startup entrepreneurs and corporate intrapreneurs stop before they have a chance to get started. Nobody likes the thought of taking on a big risk, especially when facing a failure rate that some startup analysts quantify to be 92 percent.

It’s this idea that underscores the rationale for running a minimum viable product (MVP) that yields the...

Want to take your Tweets from good to great? Get personalized recommendations to make your Tweets perform better with a free tool from ecosystem partner Union Metrics.
Twitter helps brands build awareness, facilitate connections, and drive conversations forward. Finding creative ways to stand out can be challenging if you're condensing a bunch of information into a sentence rather than creating concise, unique content for your Tweets.
In fact, Tweets below 100 characters are more attention-gr...

Attention spans are the new currency of the internet and every marketer is struggling to reach their target audiences. As a marketer for a company, you might feel like you’re fighting an uphill battle. The last thing you want to do is consistently push a strong sales message. That’s the opposite of what “works” with marketing today. Instead, you need to build a two-way dialogue and rapport with your target audience.
What can you do to cut through the noise? Follow our three tips for grabbing ...

Next time you look at your marketing dashboard, take the time to play devil’s advocate: your go-to marketing KPIs may be steering you in the wrong direction. The reason?
Metrics represent a form of storytelling. Before the data points you’re measuring were numbers on a screen, they were a collection of moments, stories, or events. Important business concepts like retention, churn, stickiness, cost-per-acquisition, and lifetime value are stories that marketing analysts and data scientists buil...

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely to exceed return on shareholder equity, and twice as likely to exceed goals for pre-tax returns on assets, sales growth, and market share compared to less customer-centric companies.
In 2000, Bain and Company found that boosting client retention by 5% can raise overall profits by 25–95%. And more recently, WhaTech reported...

Let’s face it: writing copy for short mobile messages is a challenge disproportionate to the length of what you’re creating. In other words, it’s pretty darn tough to do well.
You have a split second to capture your reader’s attention. You have a limited view into what your customer is doing on the other side of the screen—if they’re getting your messages at the gym, while cooking breakfast, or en route to work, for instance. So how do you write for these uncertain contexts? And how do you wr...

In the consumer packaged goods (CPG) industry, vice presidents of operations must increase operational efficiency — from back-end supply chain optimization to category management on store shelves.
In the past, leaders of CPG companies were limited by a lack of direct access to, and knowledge of, a retailer's in-store shoppers. CPGs had to partner with retailers to obtain the consumer insights necessary to align supply chain operations to actual market demands and constraints. Thanks to new te...