Ritika Puri

As the world navigates it’s new normal, one of the biggest challenges that you may face as a marketer is understanding the needs of your target audience. The COVID-19 pandemic has forced people around the world to adapt to new ways of life; and while 2020 is about adjusting to change, 2021 and beyond will be about discovering and building new routines, especially around the way that we engage with screens.
For this reason, your email marketing strategy requires careful thought, consideration,...

This guide outlines the legal and finance challenges that companies often navigate, when building a remote-first workforce. Rather than offer prescriptive steps to regulatory gray zones, this resource highlights judgment calls that leaders should anticipate making, including outlining risks and rewards. Throughout each section, we’ll share our experience at Doist, a remote-first company, on building and scaling remote operations over the last 12 years.

In the coming years, digitization will be a key priority for cities around the world. One of the biggest questions on every local government leader’s mind is how to improve access to public services and quality of life. This need requires a heightened degree of integrated systems thinking and problem-solving. Connectivity and software-defined feedback loops are essential for effective resource management.
This need is largely responsible...

One of the biggest challenges that the commercial real estate industry faces in the coming years is safety. Around the world, building occupants and facilities managers are questioning how to create safer spaces — to protect tenants, guests, and workers responsible for upkeep.

The COVID-19 pandemic is forcing companies in all industries to take a more strategic and proactive approach to cleaning spaces. At a minimum, workplaces need to be cl...

There has even been an evolution of new retail shopping trends such as Cyber Monday, which made its debut in 2005 to reach consumers who would rather shop online than participate in the Black Friday rush. Just seven years later in 2012, Giving Tuesday made its debut as part of a consumer-led movement to bring more attention to giving back during the season of “thanks.”
As a retailer, you’re impacted by constant change in the industry. Over the last decade, the world has seen dramatic changes ...

Solar power projects are one of the biggest opportunities for investment in Africa. With more than 600 million Africans living without electricity, there’s a clear need. But there isn’t a clear path. Even though Africa is the most sun-rich continent in the world and pricing on new electricity generation is reaching record lows, limited financing and lack of government support have stood in the way of development. This gridlock has been a challenge for overseas investors and developers to crac...

Mobile Money + Decentralized Banking = Global Economic Pathways
Investors around the world are focused on economic development in Africa. In particular, this economic opportunity has been a focus for China. The country has been spearheading innovation in solar panel development and Internet of Things (IoT) sensors, has sights on manufacturing facilities, supply chains, transportation infrastructure, reliable communication systems, and human infrastructure throughout the continent.
“China is a...

Erica Swallow is an entrepreneur on a mission to change peoples’ lives for the better. Her life has taken her through many extremes — from growing up in poverty to working alongside some of the wealthiest venture capitalists in the United States. It was through a series of twists and turns in life — and shutting down her first technology company — that she learned the art of aligning value creation with business success. That balancing act, she explains, starts with the stories that w...

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Chris Folayan is a Nigerian-American entrepreneur with a vision to change the rules of global trade. His company, Mall for Africa, has connected previously closed financial, shipping, and logistics pathways between the African continent and the rest of the world. What started as a personal experiment in 2012 has evolved into a shopping ecosystem that reaches hundreds of millions of people in 57 countries. In this Q&A, you’ll learn about Chris’s vision, values, and the decisions he nav...

As the world navigates a time of human tragedy, institutions are under pressure to confront tough practical and philosophical questions regarding user privacy. Questions pertain to business risk, revenue optimization, hiring, pivots, and expansion efforts. The burden of responsibility falls on compliance officers, general counsels, and chief HR officers within businesses.
On the one hand, measures such as digital contact tracing have slowed down the spread of COVID-19 in East Asia. In additio...

Tech workers of the next generation will demand a different workplace - and improve it for everyone. Here’s how you can support them by taking tangible steps to offer mentorship, learning about their commitments to social responsibility, and giving them a clear path to help them define their roles.
A new generation is in the beginning stages of entering the workforce. Members of the Gen Z cohort, born between the mid-90s and early 2010 years, are now in their early 20s and seeking out entry-l...

These days, every marketer is thinking through ways to become more empathetic. The COVID-19 crisis hasn’t exactly ended, and the news can be tough on everyone. Peoples’ emotions are on edge, which means that a communication misstep could wreak havoc on your brand. Not to mention, brands are under extraordinary pressure to step up and offer help. Earlier this year, Edelman launched its Trust Barometer, which found 78% of consumers say that they expect brands to protect employees and the local ...